Podcasts are audio files that allow businesses to communicate information to the public in an easy and accessible way. They let you connect with your clients and potential clients while they are doing other things. This makes podcasts a desirable advertising tool.
Paton Marketing is using podcasts in your online marketing plan to offer multiple benefits to your company. We intent create podcasts for you and use them to promote new products/services, to share important company information and most importantly, to share relevant information and knowledge about your industry. When potential costumers familiarize with your voice and believe in your expertise they will be more inclined to purchase from you, to remind loyal customers and to recommend your products/Services to other potential customers.